Five stages of B2B research. Three ways to get each one right.
From the strategy, measurement framework, and method (quant, qual, other signals, or a mix) through audiences, questions, and fieldwork, to significant findings and a story built for action. Each stage is a module, and every module comes in the same three tiers: do it yourself with the kit, build it with us, or have us run it. Pick the stages you need, in any order.
One module is live. Four are on the way.
Each module follows the same format: a working kit with a worked B2B example, AI prompts, a companion workbook, and free buyer guides. The same SaaS IT decision-maker study carries through every stage, so the modules connect.
Who decides, stakeholders, budget, and AI at each step.
The same three levels of help at every stage.
| Tier | What it is | Who does the work | What you leave with | Price |
|---|---|---|---|---|
| Frame It | Self-serve kit for one stage | Your team, with the kit as guide | A framework, workbook, and prompts you reuse on every study | From $250 per module |
| Build It | Done-with-you build of that stage | Your team and MR Framework together | A standardized operation, templates, and AI-ready standards fitted to you | $2,500 to $5,000 per module |
| Run It | We run the research for you | MR Framework, with your stakeholders | A finished study, or an ongoing embedded insights function | Fixed per study, or monthly retainer |
Most teams do not need every module at the same tier. A common pattern is Build It for the stage that hurts most and Frame It kits for the rest.
Not sure which stage to start with?
On a scoping call we look at your last few studies and point to the stage that is costing you the most.