MR FRAMEWORKBuilding Intelligence Infrastructure
Work with MR Framework

Start with the decision. We scope the research around it.

Every engagement starts with a 30-minute call about the decision you are facing, who will make it, and where your current research process is costing you. You leave with a recommendation. If there is a fit, a fixed-fee proposal follows within two business days.

Book a scoping call Ways to work together
The scoping call

What we cover in 30 minutes.

Bring a study you are planning, one that underdelivered, or a decision you cannot make yet. Product, market sizing, go-to-market, competitive, technology, brand tracking, and thought leadership studies all start here.

  • 1
    The decision and who makes itWhat the research needs to settle, who acts on it, and whether that is a person, a committee, or a process that uses AI tools.
  • 2
    The evidence that fitsSurvey, interviews, signals your business already has, or a mix. Some questions need less new data than you expect.
  • 3
    The audienceWhich mix of decision-makers, influencers, and day-to-day users you need, and whether you can reach them at a price that makes sense.
  • 4
    Budget and approvalWhat the decision is worth, how procurement will judge the spend, and who has to sign off.
Scoping call
30 min
Free. With Terry directly.
  • A recommendation on your next step
  • The stage most likely costing you
  • Fixed-fee proposal if it is a fit
  • Same-day reply for live studies
Book a time
If a $250 kit is all you need, we will say so.
Ways to work together

We run it, we build it with you, or we get a live study back on track.

Run It

We run the research for you

A single study designed and managed from the business question to the final story, or an ongoing embedded insights function for teams with a steady flow of B2B work.

Good for
Leaders who need a decision-ready answer and do not have a research team.
Fee
Fixed per study, or a monthly retainer.
Build It

We build your team's process with you

We fit one stage of the framework to your team: your audiences, standards, approvals, and AI tools. Your team runs it afterward.

Available now
Source It: your sampling standards, a vetted named partner shortlist, bid templates, a partner scorecard, and a guided first study.
Fee
$2,500 to $5,000 per stage. The $250 kit price is credited.
Live Fielding Support

A study in field is in trouble

Quotas stalled, removals climbing, or a partner going quiet. We find the cause, bring in additional sources, and help recover the timeline.

Good for
Any live B2B study behind schedule.
Response
Same day. Choose "Live study in trouble" on the form.

Prefer to do it yourself? The Source It kit is $250, and kits for the other stages follow as each module launches.

How it works

From first call to a decision.

Step 1

Scoping call

The decision, who makes it, the evidence, the audience, and the budget.

30 minutes, free
Step 2

Written proposal

Fixed fee, deliverables, timeline, and what you will be able to decide at the end.

Within 2 business days
Step 3

The work

A study run for you, or working sessions that build the process with your team. Stakeholders stay involved throughout.

Set in the proposal
Step 4

Decision and next study

Findings delivered for the people who act on them, and what to carry into the next study.

With a follow-up review
Book a scoping call

Bring the decision you are facing.

A few questions first, so the 30 minutes go to your problem instead of background.

You will talk with Terry directlyFounder, MR Framework. 25+ years in B2B research and insights.
  • No cost and no obligation
  • At least one thing you can fix on your next study
  • Written proposal within 2 business days if it is a fit
  • Live study in trouble? Same-day reply

Your answers go to Terry. Next you pick a time.

Questions

Before you book.

Is the scoping call a sales pitch?

No. It is a working conversation about your decision. If a kit, a smaller study, or no new research at all is the better answer, you will hear that.

Do you run studies, or teach our team to run them?

Both. Run It means we run the research for you. Build It means we set up the process with your team so they can run it. The call is where we work out which one fits.

We do not have a research team. Is that a problem?

No. Many clients are marketing, product, or strategy leaders who commission research a few times a year. We handle the research side and keep your stakeholders involved.

Will you recommend suppliers you have a financial relationship with?

Partners are chosen for fit with your audience. Any commercial relationship with a recommended supplier is disclosed in writing.

Do you work outside the US?

Yes. MR Framework is based in Rochester, NY, works with clients across the US, and runs multi-country B2B studies.